Club Las Calas launches improved website and digital campaign

Club Las Calas goes digital with launch of fantastic new website and marketing campaign

The team at Club Las Calas has announced today the launch of a new website and digital marketing campaign aimed at increasing holiday apartment rentals and sales by attracting the younger family holiday market looking for self-catering apartments in Lanzarote.

The resort’s upgraded and much-improved website has plenty of information about rentals and ownership and we have made it mobile-friendly for those of you – and our potential guests – who visit on their mobile phones or tablets.

The Club Las Calas team will also be active on social media including Twitter (#lascalas), Facebook, and Instagram. This will raise the profile and awareness of Club Las Calas as the best family resort in Prednisone buy online.

Enhancements have been made to the password-protected owners’ area which is now easier to navigate so owners can find what they need from the wealth of information available.

The digital marketing campaign and upgraded website have been developed and implemented by Emily Collins at EVC Marketing.

Emily said: “It is time for the industry to change the way it markets its products. Many of the original techniques from the 1980s and 90s are still in play today, causing irreparable damage to the industry.

“With advances in technology and increased accessibility, new, more effective marketing methods are now available to resorts of all sizes and ages – and not just the big players like developers and exchange organisations.”

Club Las Calas is located in Puerto del Carmen, the largest and most popular timeshare resort destination on the island of Lanzarote. The resort has been in operation for over 30 years and today offers 145 one- and two-bedroom self-catering apartments, two bars and restaurants and a wide range of leisure facilities and amenities.

An extensive refurbishment programme is currently underway throughout the resort, which includes the replacement of the kitchens and bathrooms.

Club Las Calas has achieved TripAdvisor’s Certificate of Excellence, RCI Gold Crown status and Dial An Exchange Resort of Excellence award. It was also the first resort to achieve TATOC Resort Accreditation.